The concept of ItsaMansLife.com is pretty simple.  We want to share information, opinions, and knowledge about a wide variety of topics and provide unbiased info on everything we think men like us might want or need. 

Who runs the show

The main man of  ItsaMansLife.com is Jonathan Lawson; a 20-year veteran of magazine publishing with 28 years of experience in the health and fitness industry, 19 years of automotive and motorsports experience, and principal at YadaYada, LLC.

During his 17-years at Iron Man Magazine, Jonathan was co-founder of the Iron Man Training & Research Center. He wrote 20 Pounds of Muscle in 10 Weeks and contributed to the “Train, Eat, Grow” series which appeared monthly in Iron Man for many years before the magazine’s change of ownership. He also co-owns and has co-authored dozens of e-books at X-Rep.com, and he has appeared on the covers of and been featured in dozens of fitness books and magazines.

Jonathan has an intense passion for cars and driving which began in his teen years, and that passion extended into the world of motorsports when he became a high-performance driving instructor, competition driver’s coach, and amateur club racer. He’s also contributed to automotive magazines such as European Car, Roundel, and MotoIQ.com, he’s the former editor of the KC BMW Club MilePost newsletter, and he’s been an automotive product specialist and Pro-driver for major automotive manufacturers.

His obsessively passionate nature spills over into the more socially enjoyable realms of  life as well., That’s where the spark was ignited to build this site in order to share information and knowledge with other men of similar mindset.

Above all else, his biggest passion in life is the continuous journey of fatherhood.

Disclosure – The Full Monty

Although this site is not driven primarily for financial gain, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.

First, the obvious: I am an author and businessman as well as a husband and father.  I genuinely enjoy sharing information and opinions on all the topics I find interesting, but I particularly like it when a business venture is profitable.

Second, the less obvious: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.

This would be tedious for me and a continual eye sore for readers. But rules is rules.

To cover my butt and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true:


Please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel.

(Original text idea courtesy of John Rowley)

(Illustrations courtesy of Louis Gray and Jeannine Schafer)